How blitZr Video Empowers Your Business to Embrace "They Ask, You Answer"
In today's digital landscape, where consumers are increasingly informed and empowered, businesses must adapt their strategies to build trust and establish themselves as thought leaders. "They Ask, You Answer," a revolutionary approach outlined in Marcus Sheridan's book, provides a framework for accomplishing just that. At its core, "They Ask, You Answer" champions transparency and customer-centricity, urging businesses to proactively answer their customers' most pressing questions through educational content. And when it comes to content in today's world, video reigns supreme.
This is where blitZr comes in. blitZr's powerful video capture platform empowers businesses to create compelling video content that directly addresses customer questions and concerns, effectively implementing the "They Ask, You Answer" philosophy.
DID YOU KNOW...
Fewer than 20% of sales emails are ever opened?!
Haven't read the book yet?
Let's take a deep dive into the book: "They Ask, You Answer"
Addressing "The Big 5" with Video
"They Ask, You Answer" identifies "The Big 5" as crucial areas of inquiry for potential customers: pricing, problems, comparisons, reviews, and the best in class. blitZr Video can help you produce videos that tackle these topics head-on:
Leveraging "The Selling 7" for Video Marketing Success
The book also introduces "The Selling 7", seven types of videos specifically designed to boost sales. blitZr Video can guide clients in creating these impactful videos:
Empowering In-House Video Creation with blitZr Video
"They Ask, You Answer" emphasizes the importance of in-house video production. blitZr Video aligns perfectly with this principle. By providing an easy-to-use platform, blitZr Video empowers clients to create their own videos without needing to outsource. This approach offers numerous advantages:
Cost Savings
Reduce reliance on expensive production companies
Creative Control
Maintain ownership and direction of their video content
Building a Culture of Video
Empowering employees to create videos fosters a more engaging and dynamic company culture
blitZr's Video features, such as automated logo integration and call-to-action overlays, streamline the production process, ensuring clients can create professional-looking videos even without extensive video editing experience.
Amplifying Sales with Assignment Selling
Encourage clients to adopt "assignment selling," a powerful technique where salespeople provide prospects with targeted video content before a sales meeting. blitZr Video can help facilitate this strategy by:
Providing Templates
Offer clients templates or frameworks for creating assignment selling videos tailored to specific industries or sales scenarios.
Streamlining Content Delivery
Enable clients to easily share videos with prospects through email, CRM integrations, or other channels.
Tracking Video Engagement
Help clients track which prospects have watched assigned videos, providing valuable insights for sales follow-up.
By providing these tools and resources, blitZr can empower clients to leverage video content effectively throughout the sales process, nurturing leads and closing deals faster.
blitZr Video: Your Partner in "They Ask, You Answer" Success
"They Ask, You Answer" isn't just a marketing trend; it's a fundamental shift in how businesses connect with their audience. By embracing transparency, customer-centricity, and the power of video, businesses can build lasting trust, establish thought leadership, and ultimately drive sales growth. blitZr's Video platform provides the tools and resources necessary to put "They Ask, You Answer" into action effectively.
Embrace the transformative potential of this approach. With blitZr Video by your side, you can create a world of video content that resonates, informs, and converts, solidifying your position as trusted voices in your industry.
