Dominate Your Local Market With blitZr Online Snapshot Insights
Want to know the current probability you'll dominate your local competition? Stop losing customers to your competitors and start winning them back. Gain valuable insight into specifically where your online presence is lacking.
What exactly is the 'Snapshot' Report?
An Award-Winning Marketing Needs Assessment that...
Main Benefits
The blitZr Snapshot Report equips you to:
Uncover your business’s hidden marketing needs
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Your Overall Score
The Overall Score indicates how well your digital marketing is performing within your industry.
Example 1
There is no pass/fail here -- a business should strive to be as close to 100% as possible. Each grade is calculated using a percentile grading system, comparing your business to others in your industry.
The overall score is calculated by converting each section grade into a numerical score. This scoring chart is used: A=4 | B=3 | C=2 | D=1 | F=0
Then, these scores are added and divided by a perfect score (4 X # of section grades). The result is displayed as a percentage and rounded to the nearest whole number.
Example 2
The overall score is calculated by converting each section grade into a numerical score. This scoring chart is used: A=4 | B=3 | C=2 | D=1 | F=0
Then, these scores are added and divided by a perfect score (4 X # of section grades). The result is displayed as a percentage and rounded to the nearest whole number.
Business Information
Your business information is displayed at the top of the report. This information is what is used to search for your digital marketing data and see how your business performs within your industry. When requesting your blitZr Snapshot Report, ensure your business information is absolutely correct.
Listings
Put your business on the map with an abundance of accurate listings. Local businesses need accurate listings on many directories to ensure that customers can find you online.
The Snapshot Report aggregates data from over 70 directories to show you:
● Number of listings
● Accuracy of listings
● Missing sites
LISTING GRADE CALCULATION: Each listing source is assigned a score based on how popular the site is. For example, having an accurate listing on a popular site like Google Maps will have a greater influence on the score. The Listings grade is determined by the percentile range your business falls into when compared to other businesses in the same industry.
Listing Presence
Improve your search rank and become discoverable with a strong listing presence. Without online listings, your business will lose customers to competitors.
- If the grade is high, it's important to keep it that way! Listing Distribution can ensure that your business listings remain present online.
- If the grade is low, it's Listing Distribution and Reputation Management to the rescue! Listing Distribution can create and distribute listings across major sources. Reputation Management will display which listings are missing.
Listing Accuracy
Correct your business listings to bring customers to your location/website. Accurate listings ensure that customers can find and contact your business. Incorrect listings lead to unhappy and frustrated customers. Your business must be listed correctly!
- If the grade is high, it's important to keep it that way! Listing Distribution can ensure that your business listings remain correct over time. If your business moves, for example, your location will be automatically updated on 300+ sources across the web.
- If the grade is low, Listing Distribution and Reputation Management can help! Listing Distribution corrects and maintains listings across major sources, Reputation Management reveals where information is listed incorrectly.
Data Provider Accuracy
Manage and distribute accurate listings all over the web with major listing providers. There are four major listing providers in the United States: Factual, Acxiom, Infogroup, and Neustar (Localeze). These data providers are referenced by over 300 online listing directories and disseminates business information all over the web.
- Green - Accurate: Business listings are healthy! The listings exist (presence), and they are correct (accuracy). This is no small feat. Ensure that listings remain healthy with Listing Distribution.
- Yellow - Contains Errors: There is real trouble here! Although some business listings have been found, they are not accurate. Somewhere and somehow, the wrong information about your business got out and is now being circulated all over the web. Get Listing Distribution pronto to help correct these costly errors.
- Red - Not Found: Looks bad, but it’s not as bad as you think! Not being found is better than being found with errors. Get Listing Distribution to push out the correct data.
Reviews
The Snapshot Report aggregates data from over 30 customer review sites to highlight:
● Number of reviews
● Recency of reviews
● Average score
Boost your Online Reviews to establish trust and credibility. Reviews are structured mentions that are classified or ranked in some way, often with a star rating or numerical scale. Local businesses must continually collect fresh reviews and strive for 5-star ratings. We want to help you make a stellar first impression.
Reviews
Reviews Grade Calculation: Each grade in the Reviews section is determined by the percentile range your business falls into when compared to other businesses in the same industry.
To determine the overall Review grade, the individual sections are converted into numerical scores:
A=4 | B=3 | C=2 | D=1 | F=0
The sum of these scores is divided by the number of individual grades within the Reviews section. Finally, that score is converted back into a letter grade.
- If the grade is high, CONGRATULATIONS on your hard work in earning a solid reputation! The blitZr Social Marketing app can then help you amplify all that positivity!
- If the grade is low, we can help! Let's connect you with blitZr Reputation Management to reveal where the negative sentiment is coming from. We can also look into adding blitZr Customer Voice to your bundle to provide the perfect avenue for collecting more reviews. Positive reviews can easily be displayed on your website, whereas negative reviews can be dealt with privately.
Social
Grow your fan base and turn online leads into raving customers through social channels. Every day, millions of consumers declare their buying intentions on social media. You must keep your followers engaged to grow your audience and build brand loyalty.
Social Grade Calculation: Each grade in the Social section is determined by the percentile range your business falls into when compared to other businesses in the same industry.
To determine the overall Social grade, the individual sections are first converted into numerical scores:
A=4 | B=3 | C=2 | D=1 | F=0
The sum of these scores is divided by the number of individual grades within the Social section. Finally, that score is converted back into a letter grade.
- If the grade is high, you are off to a great start! Managing multiple social networks is difficult and time-consuming. blitZr Social Marketing is an easy way for you to continue to build your social presence and find new leads.
- If the grade is low, it's time to get your business to the 21st century where customer service lives online! With blitZr Social Marketing, you'll be able to manage customer activity in a single feed, respond to customers straight from the feed, and track every interaction.
Website
Homepage Content: Display vital information on the first page customers see. First impressions count! Your business information, location information, and links to social media are arguably the most important content on your website.
- If the grade is high, great! Now, do you have multiple tabs or pages on your business website? If so, is all this information readily available to them too? You can take it one step further and collect customer reviews directly from your killer site with our blitZr Review Generation Widget (Customer Voice)!
- If the grade is low, uh oh! You have two choices—fix what’s broken or take advantage of a mobile-optimized Location Page. It’s simple to create, search engine optimized, and additional tabs can easily be added. No coding knowledge is required!
Pagespeed
The Snapshot Report leverages Google PageSpeed Insights and Core Web Vitals to assess your prospect’s website. The website section looks at:
● Mobile responsiveness
● Desktop load speed
● Homepage content
Website Grade Calculation: Each grade in the Website section is determined by the percentile range your prospect falls into when compared to other businesses in the same industry.
To determine the overall Website grade, the individual sections are first converted into numerical scores:
A=4 | B=3 | C=2 | D=1 | F=0
The sum of these scores is divided by the number of individual grades within the Website section. Finally, that score is converted back into a letter grade.
Site Performance Metrics
The blitZr Snapshot Report assesses ten speed metrics in total:
● Eliminate Render-Blocking JavaScript and CSS in Above-the-Fold Content: When a page includes render blocking external stylesheets, which delays the time to first render.
● Leverage Browser Caching: When the response from your server does not include caching headers or if the resources are specified to be cached for only a short time.
● Optimize Images: When the images on the page can be optimized to reduce their file size without significantly impacting their visual quality.
● Minify HTML: When the size of one of your resources could be reduced through minification.
● Enable Compression: When compressible resources were served without gzip compression.
● Minify CSS: When the size of CSS could be reduced through minification.
● Minify JavaScript: When the size of JavaScript could be reduced through minification.
● Reduce Server Response Time: When your server response time is above 200 ms.
● Avoid Landing Page Redirects: When you have more than one redirect from the given URL to the final landing page.
● Prioritize Visible Content: When additional network round trips are required to render the above the fold content of the page.
Mobile
Boost your website response on mobile devices. With the majority of first-time searches being done from a mobile device, your business needs a mobile-friendly site that delivers the information that people are seeking.
- If the grade is high, you're on the right track!
- If the grade is low, uh oh! You have two choices—fix what’s broken or take advantage of a mobile-optimized Location Page. It’s simple to create, search engine optimized, and most importantly, mobile responsive!
*The grade for this section is based on Google’s Speed rules only.
Desktop
Boost your website response on desktop. The faster your website loads, the more engaged your customers will be. If a site takes too long to load, customers will likely go elsewhere. Time is money!
- If the grade is high, your site is quick! But is there anything else you can do to decrease the load time? After all, there’s no such thing as a site that loads too quickly.
- If the grade is low, looks like you’ve got a few things to fix! Use blitZr Website Pro for effortless and dependable WordPress hosting that is fast, secure, and backed up automatically.
Your website loading speed is critical! The Snapshot Report leverages Google PageSpeed Insights to assess whether your website speed meets Google’s expectations on mobile and desktop. The report then displays recommendations for issues to fix.
Your website loading speed is critical! The Snapshot Report leverages Google PageSpeed Insights to assess whether your website speed meets Google’s expectations on mobile and desktop. The report then displays recommendations for issues to fix.
- Passed Rules: Rules that passed blitZr's PageSpeed Insight’s tests
- Consider Fixing: Rules that passed blitZr's PageSpeed Insight’s tests, but could use improvement. You might consider fixing these issues, but they’re not necessarily critical.
- Should Fix: Rules that failed blitZr's PageSpeed Insight’s tests. You should fix these immediately.
Digital Advertising
Let's put your business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your business brand awareness, drives traffic to your website, and helps grow your customer base. By making sure that customers can find your business online, you will be empowered to grow your business and secure your place in the market.
Recommended Keywords
Explore the opportunity. This section of the report identifies the average Cost-Per-Click (CPC) for your top five keywords, based on content gathered from your website and location. The report also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords. Imagine the excitement you'll feel about receiving this exposure for your business!
Campaign Performance
Investigate how your campaigns stack up against your competition. The report examines the number of paid ads you and your competitors have purchased in the most recent month, the estimated number of clicks received from all their paid keywords, and the approximate Google Ads spend in the last month. This data provides you a view of what high-performing competitors are doing, and what you must do to compete.
Retargeting
Is your business taking advantage of retargeting? This section offers insights from Facebook to investigate whether you are displaying targeted ads to people who have already visited your website. People don’t always convert the first time they visit a website. Retargeted ads will keep your business top-of-mind and direct customers back to your site. These ads can boost conversions and grow revenue!
Access Digital Advertising
Use the insights uncovered in the blitZr Snapshot Report to guide your conversation around digital ads. Look into the blitZr Digital Ads Setup package, with any combination of add-ons, to target your potential customers, drive more sales, and maximize ROI. Our Digital Ads services include a variety of campaigns —including search, display, Facebook, LocalAds, and Youtube—and native ads.
- If the grade is high, great! You're reinvesting in your business. Let's make certain you are optimizing it. There’s always room for growth.
- If the grade is low, you're losing potential customers! If consumers aren’t buying with you, they are going to buy from the competition. Search for your services/products using general keywords. Does your business show up? Or is your competition showing up?
Search Engine/AI Optimization (SEO/AIO)
Improve a website’s ranking in organic (unpaid) search results or search engines like Google and Bing. Your goal with SEO is to rank on the first page for the right keyword search phrases that are relevant to your business. Consumers are using search engines and ai to assess their options and qualify the goods and services they’re interested in. With 81% of consumers performing an online search before making a purchase decision, every business needs to invest in SEO/AIO!
View your search ranking and see how high up you appear in search results. We conduct a search for a high-priority keyword related to your business and display those results directly in the blitZr Snapshot Report. We display their ranking in two formats, the first being across your local area within Google Maps using 9 dynamic hotspots. The second is the top three search results, along with where your business falls in those results.
Organic Keyword Performance
Compare your keyword performance against your top competitors. Your business website is scanned for the top keywords in the blitZr Snapshot Report’s database. The report then displays keyword performance for your business and your top competitors.
Organic Keyword Ranking
Examine the top organic keywords that consumers are using to search for your products or services on Google. These insights provide you an idea of how people are searching for your business online, the types of keywords you should be targeting in Pay-Per-Click (PPC) campaigns, and the type of organic content you need on your site to gain relevancy. As your trusted SEO expert provider, this data helps highlight the best SEO opportunities and solutions for your business.
Investing In Your SEO
A successful SEO strategy starts with understanding your current online performance. We'll audit your SEO and assess your needs.
- If the grade is high, congratulations! Earning a positive SEO grade requires hard work. That being said, there’s always room for improvement! We assist you to manage and optimize your SEO strategy so you can focus on running your business.
- If the grade is low, we recognize you needs help! Many folks don’t have enough time, tools, or the expertise to research keywords, build links, manage your online reputation, create content, and perform all the other required tasks. With a strong SEO strategy, we can help your business get found online, increase customer engagement, increase organic website traffic, and produce real customer conversions!
Setting the right expectations... There is no single, ‘instant fix’ SEO solution—it’s the sum of many small tasks that work together to elevate the ranking and visibility of a website over time. Let's incorporate multiple solutions to build a solid foundation for good SEO.
Online listings, reviews, digital ads, and social activity all contribute to search engine rankings for local search. With the metrics obtained in our blitZr Snapshot Report, connecting this data back to your available SEO solutions, we can deliver a compelling solution to drive more brand awareness and conversions for your business.
Ecommerce
Increase the number of revenue opportunities by ensuring your website has an ecommerce presence. With 57% of consumers now expecting to be able to buy online from local businesses, ecommerce is vitally important. If you aren’t able to deliver on that expectation, your customers will seek out competitors that do offer an ecommerce solution.
Online Storefront
This checks to see if your business has the ability to sell your products/services through your website using a recognized commerce platform.
Online Payments
This checks if you're able to accept transactions through your site using recognized payment software such as Apple Pay or PayPal.
Online Scheduler
This checks if you're able to accept online bookings for appointments, classes, or meetings through your website using recognized meeting scheduling software.
Lead Engagement
This scans your website for software that allows you to engage with current or recent website visitors, helping to move them down the sales funnel. This includes solutions such as live chat or advertising campaigns.
Selling Ecommerce
Buyer behavior has changed, and ecommerce has become an essential ingredient for your success. Depending on the solutions that are found on your website, we may be able to offer suggestions to optimize your site for ecommerce.
- If no solutions are present, you need to know how important it is to optimize your site for ecommerce. To compete in today’s online marketplace, you need to offer a way for your customers to buy from you online, or else you could be losing significant revenue to your competitors. We may suggest a solution that covers multiple factors, like CalendarHero which can take care of both online scheduling and online payments.
- If you have either an online storefront or online payments but are missing the other then you have a great opportunity to optimize your ecommerce even further! Without one of the other, you're missing a vital component of a comprehensive ecommerce experience.
- If you don't have online scheduling, we can provide you with this vital solution to fill that void and ensure you're not losing market share to competitors. Enabling leads and customers to self-schedule appointments, classes, and meetings online is necessary for succeeding in a digital-first climate. Allow us to provide you a competitive edge, boost your booking rates, and help you convert those bookings into revenue faster.
- If you are missing lead engagement software, then you’ll want to inquire about a blitZr solutions that can help to engage with prospective customers either on your site or after they’ve left. Online chat is a great way to ensure that your customers have a way to easily reach out with any questions they have while marketing automation solutions like digital advertising can be effective in re-engaging visitors who have left your site.
- If you do have lead engagement software enabled, let us know what sort of results you're seeing. There may be an opportunity to consider alternative marketing automation solutions that can help you increase your conversions from these initiatives.
No matter what, we want to convey the important of ecommerce. If your customers don’t have that option, you could be leaving money on the table and losing vital market share to your competitors.
Technology
In this section, we help analyze what technology you're using to manage your business online! In the event we identify potential gaps in your current setup, we'll let you know!
- We help you identify any opportunities to implement better solutions in your tech stack.
- We help you identify any website solution that may be slowing down your SEO efforts.
Together, we help you gain valuable insights into your technology, empowering you to receive customized solutions that align with your business goals.
Pricing
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Ongoing Insights
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